About project
DripModa is a Shopify Plus athleisure commerce platform that brings performance clothing, footwear, accessories and complete looks from multiple brands into one high-conversion shopping experience.
We delivered the catalogue architecture, regional commerce flows, payments, delivery and collection workflows, integrations, performance optimization and automated quality coverage required to support online growth and the Liverpool retail store.
Duration
5 months
Technologies
Here’s the Result
- a scalable multi-brand catalogue that makes clothing, footwear, accessories, matching sets and regional collections easy to discover;
- localized shopping and checkout flows across international markets, currencies, taxes and duties;
- flexible payments, next-day DPD delivery and click-and-collect from the Liverpool store;
- fast product and collection experiences optimized for high-resolution fashion media and mobile Core Web Vitals;
- reliable inventory, fulfilment, returns and analytics workflows supporting day-to-day e-commerce operations.
Here’s What We Did
- structured a multi-brand catalogue across clothing, footwear, accessories, matching sets, junior and women’s collections, new releases, best sellers and sale items;
- created product pages with independent size selection for multi-piece sets, variant availability, performance details, media galleries and delivery information;
- implemented predictive search with popular queries, trending products, brand suggestions and instant catalogue results;
- configured Shopify Markets for localized currencies, taxes, duties and regional checkout behaviour;
- integrated Klarna, PayPal, Shop Pay, Apple Pay, Google Pay and card payments;
- developed a dynamic cart drawer with totals, shipping thresholds, availability validation and accelerated checkout;
- connected DPD next-day delivery, pickup points, pricing and tracking workflows;
- implemented click-and-collect with store availability and collection notifications;
- built Node.js integrations for inventory synchronization, fulfilment events, returns and external webhooks;
- optimized responsive product media, collection performance and mobile Core Web Vitals;
- configured product feeds, structured data, canonical URLs, metadata and automated sitemaps;
- added GA4 analytics for search, product views, size selection, cart, checkout and completed purchases;
- created Playwright tests for variants, set configuration, cart calculations, regional pricing, checkout redirects and collection flows.
Roadmap
Commerce architecture & catalogue
Defined the Shopify Plus architecture, multi-brand taxonomy, product and variant models, regional requirements and analytics plan.
Shopping experience & search
Built collection and product experiences, set-size selection, predictive search, responsive media, cart logic and mobile performance optimization.
Markets, payments & fulfilment
Configured Shopify Markets, localized checkout, payment methods, DPD delivery, click-and-collect, inventory sync, fulfilment and returns integrations.
SEO, analytics & launch
Completed SEO and product feeds, GA4 commerce tracking, Playwright coverage, performance validation and production launch.
Main Functionality
Multi-brand catalogue architecture
Dynamic cart & delivery options
Localized checkout & payments
Product discovery & search
Customer account experience
Shop Pay & operational integrations
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