GetscaleAI

About project

GetscaleAI is a marketing automation platform that helps brands turn business goals and source materials into structured social media campaigns.

The product is designed for marketing teams, agencies, and brand managers who need to coordinate content across multiple channels without relying on disconnected planning and publishing tools.

AI-assisted content planning, collaborative review, and scheduled publishing reduce repetitive work while keeping brand information, campaign activities, and channel settings organized in one workflow.

Duration

13.01.2025 – 30.04.2025

Technologies

Next.js, TypeScript, JavaScript, Vercel, tRPC, Supabase, n8n, shadcn/ui, TanStack Query, webhooks, Ayrshare.

Here’s the Result

marketing teams can move from campaign inputs to structured social media plans in one workspace.
brand information and channel preferences remain consistent across generated content.
activities can be reviewed and refined before publication.
approved posts can be scheduled across supported social platforms.

Here’s What We Did

developed role-based authorization for administrative and client access.
built brand profiles with audience, market, and channel settings for AI context.
implemented AI-assisted content plan and social post generation.
created a review workflow for editing, revising, and approving campaign activities.
integrated Ayrshare for cross-platform scheduling and publishing.

Roadmap

Implementation of Review Flow for Content Plans

Jan-Feb 2025

We designed the content-plan review workflow with clear states for editing, revision, and approval. This stage established the collaboration process required before campaign content could be published.

Integration of AI-generated Marketing Plans and SoMe Posts

Feb-Mar 2025

We connected AI-generated marketing plans with social media post creation. This stage transformed campaign goals and reference materials into structured activities and channel-ready content.

Expanding on supported actions during MP Review Flow

Mar 2025

We expanded the review workflow with additional actions for updating, deleting, and returning activities for revision. This stage gave teams more control over campaign quality and approval decisions.

Integration of Scheduling and auto-posting API.

Apr 2025

We integrated scheduling and automated publishing through Ayrshare. This stage connected approved content with supported social platforms and completed the end-to-end campaign workflow.

Main Functionality

Secure Role-Based Access

Users sign in through a focused authorization form. Role-based access directs administrators and clients to the appropriate workspace and protects role-specific functionality.

Brand Profiles and Channel Settings

Brand settings capture the information AI needs to produce relevant content, including industry, target audience, markets, and publishing channels. Teams can manage these preferences from a structured profile.

AI Content Plan Generation

Users can create a content plan by defining campaign dates, language, objectives, reference files, and website sources. The platform turns these inputs into a structured plan for further review.

Collaborative Review Workflow

Generated campaign activities move through a review workflow where teams can inspect the strategy, edit items, request revisions, and submit the full plan for client approval.

Scheduling and Publishing Overview

The brand overview brings planned Facebook and LinkedIn activities into one place. Teams can review channel, publication date, status, and generated copy before scheduled posts go live.

Contact Us

Please contact us for any further information