About project
LINSEN revolutionizes the job search by allowing users to purchase a 1-on-1 session with top employees of their favorite firms.
LINSEN revolutionizes the job search by allowing users to purchase a 1-on-1 session with top employees of their favorite firms. Instead of sending dozens of CVs into a black box, candidates can book a direct “coffee chat” with people already working in the role or company they’re targeting.
For the MVP, we focused on a lean but complete flow that connects three sides: candidates, professionals and the LINSEN team.
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let candidates browse or filter professionals by company, role, sector and seniority, then purchase a 1-on-1 session with just a few clicks
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present each professional with a clear profile card: background, current company, expertise areas, languages and a short “what I can help you with” pitch
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allow the LINSEN team to onboard and manage professionals in a structured way via WordPress (custom post types and taxonomies), without developer help
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implement a simple booking & payment flow where the candidate selects a professional, chooses a preferred time window and completes payment via the integrated checkout
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notify both sides (candidate and professional) about the booking via email, and hand off the actual meeting scheduling to an external tool (Calendly/Google Calendar/Zoom links) in this MVP phase
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keep the initial UI intentionally minimal: one clear path for the candidate (discover → select mentor → pay → receive confirmation) to validate demand before adding complex features like messaging, dynamic pricing or availability syncing
This MVP scope proves the core value hypothesis — that candidates are willing to pay for direct access to insiders — while keeping implementation focused, testable and easy to iterate on.
Duration
08.09.2025 – 10.10.2025
Technologies
Business solutions
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positioned Linsen Recruiting as a specialized, high-trust marketplace for “coffee chats” with vetted industry professionals, rather than a generic job board
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productized recruiting services into clear, bookable options (e.g. junior/senior/specific department) to make budgets and expectations transparent for clients
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reduced time-to-match by guiding users through a structured sector / sub-sector / role selection flow, so they see only relevant mentors and experts
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empowered non-technical staff to manage profiles, sectors and offerings directly in WordPress, reducing dependency on developers for day-to-day operations
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created a repeatable lead-generation funnel where traffic from LinkedIn and other channels lands on focused landing pages with clear CTAs and low-friction onboarding
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enabled data-driven optimization of the funnel by tracking key steps (sign-up, profile view, booking intent, purchase) and identifying where users drop off
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laid a scalable foundation where new industries, mentoring formats or paid packages can be added quickly without re-architecting the platform
Development process
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implemented the marketing website and platform on top of WordPress, using a custom theme and React.js components for the interactive parts
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modeled mentors, sectors, sub-sectors and roles as custom post types and taxonomies in WordPress to keep all recruiting data manageable through the admin panel LinkedIn
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built a React-powered onboarding and search flow that lets users select industry, niche and role, then dynamically surfaces suitable professionals for “coffee chats” without full page reloads LinkedIn+1
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exposed WordPress data through the REST API and connected it to the React UI for real-time filtering, pagination and profile previews
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integrated a WooCommerce-based shop for paid recruiting options (Junior / Senior / Specific department) and wired it to the existing WordPress user and order system linsenrecruiting.com
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optimized the front end for mobile and low-friction sign-up, focusing on clear CTAs (“Login”, “Register”, “Book a coffee chat”) and fast perceived performance
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added tracking hooks (events and UTM support) around key steps in the funnel to measure drop-offs and improve conversion over time
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