Mytraffic

About project

Mytraffic combines mobility, footfall, vehicle, spending, demographic and point-of-interest data in one location-intelligence platform. We helped build the geospatial analytics experience, scalable data pipelines and collaborative workspaces that enable retailers, real-estate teams, municipalities and infrastructure operators to evaluate locations and make confident expansion decisions.

Duration

6 months

Technologies

A scalable geospatial and data-processing stack built for high-volume location intelligence.

Business challenge

Location decisions depended on fragmented mobility, demographic, spending and point-of-interest datasets. The platform needed to turn massive volumes of geospatial events into clear, fast and secure insights for different industries, while keeping maps, comparisons, exports and collaborative workflows responsive at European scale.

Our solution

Built interactive map layers, heatmaps, clustering, catchment areas, travel zones and spatial comparisons with PostGIS and Turf.js.
Created D3.js reporting for footfall, visitor profiles, market share, seasonality and location benchmarks.
Developed Kafka and ClickHouse pipelines for high-volume mobility data ingestion and historical analytics.
Delivered Nest.js services for location search, portfolio analysis, competitor benchmarking, alerts, exports and shared workspaces.
Integrated an AI geospatial assistant that converts business questions into structured searches and reports.
Deployed containerized services on AWS with Kubernetes autoscaling, monitoring and scheduled data refreshes.

Roadmap

Discovery & architecture

Month 1

Product discovery, data-source audit, UX flows, security requirements and scalable cloud architecture.

Data foundation

Month 2

PostGIS data model, Kafka ingestion, cleansing, normalization, enrichment and ClickHouse analytics pipelines.

Geospatial experience

Month 3

Interactive maps, heatmaps, clusters, geographic boundaries, radius analysis, travel zones and catchment areas.

Analytics & platform services

Month 4

D3.js reporting, Nest.js APIs, search, competitor benchmarking, alerts, exports and shared customer workspaces.

AI & portfolio intelligence

Month 5

Natural-language geospatial assistant, portfolio monitoring, cannibalization analysis and underserved-market discovery.

Optimization & deployment

Month 6

Redis caching, performance tuning, role-based access, monitoring, automated refreshes and Kubernetes production rollout.

Main Functionality

Geospatial mapping & spatial intelligence

Implemented Mapbox GL JS and Deck.gl map layers, heatmaps, geographic boundaries, clustering, radius analysis, travel zones and spatial comparisons with PostGIS and Turf.js. Built catchment-area calculations for visitor origins, residency, workplace locations, shared visits and demographics.

Mobility data pipelines & analytics

Built pipelines for GPS signals, connected vehicles, public datasets, spending, demographics and European POIs. Added anonymization, cleansing, normalization, enrichment, segmentation and extrapolation, with Apache Kafka ingestion and ClickHouse historical analytics.

Visual reports & location benchmarks

Created D3.js reports for footfall evolution, visitor profiles, market share, penetration, seasonality and location benchmarks. Delivered configurable exports and APIs for forecasting, investment and BI workflows.

AI geospatial assistant & portfolio monitoring

Integrated an OpenAI-powered geospatial assistant that turns natural-language questions into structured location searches, comparisons and analytical reports. Added store-performance comparisons, cannibalization detection, underserved-market discovery and Redis-cached analytics.

Scalable platform, workspaces & cloud

Developed Nest.js services for search, portfolio analysis, competitor benchmarking, visitor-origin analysis, alerts, exports and customer workspaces. Added role-based access and deployed on AWS with Docker and Kubernetes autoscaling, monitoring and scheduled data refreshes.

Contact Us

Please contact us for any further information